WHO SMOKES CANNABIS

When we talk cannabis in Canada, images of the 'stoner' stereotype come to mind. So we commissioned a survey to learn about cannabis use in Canada.

27
%
of Canadians consume
cannabis.
That’s about 10 million people
17%
are considering using it come
legalization.
That’s about 6 million people
57%
MEN
43%
WOMEN
CANNABIS CONSUMERS
LIKELY TO CONSUME
18 - 34
35 - 54
45 -54
55 - 54
65 +

Although most people 65+ don't use cannabis, they are the group most interested in trying it.

33%
of those interested in cannabis have
children.

The majority have post-secondary education.

43%
UNIVERSITY
32%
COLLEGE
25%
HIGHSCOOL OR LESS
NEARLY 1/2 OF MILLENIALS USE IT TO REDUCE ANXIETY
AND

Only 1/10 curious Canadians care
about using cannabis to “Get High”

How are we consuming cannabis?

FLOWER
56%
EDIBLES
16%
OILS
12%
TINCTURES & CAPSULES
12%
TOPICALS
4%

DID YOU KNOW?

Edibles and Oils are still illegal, but may become legal in 2019

Tinctures and capsules are a smoke-free way of consuming cannabis that is similar to most medicines

Cannabis users are most excited that cannabis will be more accepted in society.

Those curious about cannabis are most excited about further medical studies

The 'stoner' stereotype is dead.

The average cannabis user in Canada is more likely to be your neighbour than anything you see in pop culture.

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